Media Buying & Planning Overview

Given the nature of media buying, we have taken the time to cultivate mutually beneficial relationships and networks within our industry to connect our clients with higher quality services and increased access to inventory, discounted rates, clearance, scheduling and more.

The strategy to our beneficial client-agency relationships is our careful approach of collaboration and cooperation. We can customize campaigns to meet our clients individual goals, while attending to various concerns and budgeting restraints.

Given our background and experience we can confidently navigate and seamlessly implement every aspect of media and media purchasing for your company.

MEDIA BUYING & PLANNING OVERVIEW

Razor & Tie

Razor & Tie Entertainment is one of the fastest growing independent entertainment companies in the United States and is the parent company of Kidz Bop, LLC.
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Razor & Tie Publishing

Razor & Tie's Music Publishing's roster of songwriters includes Drive-By Truckers, Matisyahu, Hugh Prestwood, and Dave Barnes.
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Razor & Tie Publicity

For publicity and artist relations, please visit our Publicity Services website:
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Direct Response Television

Do you have a product to sell, or perhaps a brand that needs more recognition? We've got a proven track record of reliable Direct Response Television (DRTV) advertising campaigns designed to move your product, sell your brand and increase sales.

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Print

Print advertising is a great way to both reach a large audience and zero in on your target demographic. Utilizing this format enables you to target readers based on common interests, profession, region, or a variety of other factors.

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Radio

Even with all the alternatives in today's media, radio remains a popular choice for people in the United States. According to Arbitron's American Radio Listening Trends report, over 94% of people listen to radio on a weekly basis.

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Digital

In a digital age, an advertiser seeking to make an impact on their target audience must utilize digital advertising. Too many newly emerging companies rely solely upon grass root marketing to get their message to the buying public and get left behind.

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Per Inquiry

Razor & Tie Media offers a wide range of PI solutions and can build a PI media plan using all available outlets - radio, television, print, Internet and more.

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