MEDIA BUYING & PLANNING OVERVIEW
Razor & Tie
Razor & Tie Entertainment is one of the fastest growing independent entertainment companies in the United States and is the parent company of Kidz Bop, LLC.Click here for Razor & Tie website
Razor & Tie's Music Publishing's roster of songwriters includes Drive-By Truckers, Matisyahu, Hugh Prestwood, and Dave Barnes.
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For publicity and artist relations, please visit our Publicity Services website:
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Per Inquiry advertising (PI) - also known variously as cost per lead (CPL), pay per lead (PPL) or cost per action (CPA) - is a form of direct response marketing in which the advertiser receives free ad time and space while paying only for results.
Razor & Tie Media offers a wide range of PI solutions and can build a PI media plan using all available outlets - radio, television, print, Internet and more.
PI Packages can be structured for a variety of results: per inquiry (any response), per lead (name and contact information) - even per sale.
Per Inquiry media campaigns can be perfect for clients with a small budget looking for high returns.
Razor & Tie Media offers a wide range of PI solutions and can build a PI media plan using all available outlets - radio, television, print, Internet and more.
PI Packages can be structured for a variety of results: per inquiry (any response), per lead (name and contact information) - even per sale.
Per Inquiry media campaigns can be perfect for clients with a small budget looking for high returns.