MEDIA BUYING & PLANNING OVERVIEW

Razor & Tie

Razor & Tie Entertainment is one of the fastest growing independent entertainment companies in the United States and is the parent company of Kidz Bop, LLC.
Click here for Razor & Tie website
Razor & Tie Publishing

Razor & Tie's Music Publishing's roster of songwriters includes Drive-By Truckers, Matisyahu, Hugh Prestwood, and Dave Barnes.
Click here for Music Publishing
Razor & Tie Publicity

For publicity and artist relations, please visit our Publicity Services website:
Click here for Publicity Services

Radio

Radio advertising offers your business a unique combination of high reach, high targetability, and low cost.


Even with all the alternatives in today's media, radio remains a popular choice for people in the United States. According to Arbitron's American Radio Listening Trends report, over 94% of people listen to radio on a weekly basis.


Every radio station appeals to its own unique demographic. Some radio stations are liberal, some conservative. There are religious stations, children's stations, and sports stations. Other notable demographics such as age, location and income assist us in developing a targeted media plan that significantly enhances the efficiency of your advertising.


Radio spots are less expensive than television, but can still have a noteable impact on your campaign.