Direct Response TV Advertising - DRTV - is efficient Media placement designed to maximize results.
Razor & Tie Media doesn't merely make promises - we produce measurable, provable, genuine results that help our clients build their brand, promote their products and boost revenue. We manage your media campaigns as if they were our own in house projects. We develop, implement and manage completely-customizable media plans through DRTV advertising, general media buys and hybrid media campaigns.
In order to meet the various needs and budgeting concerns of each of our clients, we maintain a consistently high level of constant communication. It is only by working closely alongside our clients that Razor & Tie Media has earned its revered industry reputation and preferential status.
Razor & Tie Media is careful to wield our marketplace clout with an eye towards increasing opportunities for our clients, and thus, ensuring that their success is our success.
Razor & Tie Media doesn't merely make promises - we produce measurable, provable, genuine results that help our clients build their brand, promote their products and boost revenue. We manage your media campaigns as if they were our own in house projects. We develop, implement and manage completely-customizable media plans through DRTV advertising, general media buys and hybrid media campaigns.
In order to meet the various needs and budgeting concerns of each of our clients, we maintain a consistently high level of constant communication. It is only by working closely alongside our clients that Razor & Tie Media has earned its revered industry reputation and preferential status.
Razor & Tie Media is careful to wield our marketplace clout with an eye towards increasing opportunities for our clients, and thus, ensuring that their success is our success.
Airborne
The ChallengeHow does Airborne effectively promote its Effervescent Health Formula nationally with limited marketing dollars?
The Solution
National DRTV media was an integral strategic part of a massive marketing effort for Airborne, with a 30-second DR spot used in conjunction with localized print and outdoor campaigns. In the spot a coupon offer was employed to satisfy DR requirements and the insert redemption rate was the highest ever seen by Airborne.
The Results
Sales for Airborne more than doubled - directly attributable to the ad campaign. It is currently the number one product in the cough and cold category.
Elmer's Squeeze 'n Brush
The ChallengeElmer's Squeeze 'n Brush is a paintbrush atop a squeezable tube of washable paint-a fun product not generally associated with a brand known for its glue. When Elmer's needed to re-energize the product's retail sales, they came to Razor & Tie Media for help.
The Solution
Razor & Tie Media developed a DRTV campaign to drive consumers to purchase the product at Wal*Mart stores over the Easter Holiday. The media focus was on national cable channels like Nickelodeon, ABC Family, Cartoon Network, Discovery Kids and Toon Disney outlets that provide dual coverage for both moms and kids.
The Results
The plan delivered national TV coverage at an 75%+ discount from traditional broadcast rates and delivered sales growth far above the client's goal in fact, that goal was reached after just one week of advertising. And for Easter week, per store point of sale for Wal-Mart hit an all-time high an increase of over 50%!
DAD'S Better Than Ears
The ChallengeAt first glance, the challenge was bit daunting: How does DAD's revive sales for its nationally-distributed "alternative" dog snack whose direct competition was the canine-coveted real pig ears?
The Solution
R&T Media devised a direct response TV campaign that effectively reached the target and remained on budget. The spot was aired with a toll-free number and website URL on the most effective cable networks targeting women ages 25 to 45.
The Results
As a result, DAD's generated more than 4,000 leads while simultaneously driving a 27% sales increase at 30 to 50% of the cost of general advertising!
Sweating In The Spirit
The ChallengeTo capture online sales at an effective Cost Per Action and generate a strong Return On Investment.
The Solution
Razor & Tie Media messaged the spiritual and fitness audiences through targeted newsletter & banner placements. We then arranged editorial coverage, and to ensure maximum impact, synced the article run with an advertising campaign.
The Results
The campaign exceeded ROI expectations, recouping 97% of the media spend with trackable campaign revenue.
KIDZ BOP Talent Search
The ChallengeMarketing goals included generating video submissions to KidzBop.com and increasing active voices within the website's community.
The Solution
Razor & Tie Media created a video pre-roll, a homepage takeover, and flash banner ads using user generated content. We then ran advertisements on 2 top children's networks consisting of highly trafficked websites.
The Results
The campaign prompted enormous response - the use of the homepage takeover and pre-roll video prompted Click-Through Rates near 1%. Over 2,500 videos were submitted by children across the country. Using our low cost, high efficacy creative, Razor & Tie Media provided KIDZ BOP with an extremely cost-effective solution - $0.18 video eCPM.
Joan Baez
The ChallengeUse advanced demographic targeting to reach political enthusiasts during the 2008 Presidential Election.
The Solution
Razor & Tie Media created banners using strong call to action. We also used strategic low cost targeted ad placement on HuffingtonPost.com.
The Results
The Click-Through Rate on the advertisements were double the standard average of HuffingtonPost.com placements. The cost-free creative and Amazon affiliation increased the product's visibility. The high revenue earned on the product exceeded the client's Return On Investment expectations.